I started my business on a shoestring and two years later, I seemed to stay on a shoestring. Though a lot of people said my business idea was nice, there was nothing about it that stood out. I had a line of affordable yet comforable body shapers that needed help. Then a friend told me about a Toronto Logo Design that may be able to help out.
I’d been leery about bringing in an outside party since I took pride in making and selling them. I also took on adminstrative and marketing duties but maybe the latter was my weak area. So I walked in very humbled and was told that the barrier holding my business back was the presentation.
If my logo were to have a silhouette of a shapely woman, that would get people’s attention. Though I sold shapers for men as well, I figured this new marketing angle couldn’t hurt. So with a little more tweaking, I got some pretty nice designs that I was going to try on all of my sales tools.
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